Real estate advisory JLL has announced the expansion of its technology division, JLL Technologies (JLLT), into the Middle East. The division will accelerate innovation in commercial real estate.
Dr. Matthew Marson will lead JLLT’s operations in the region in his role as Managing Director, EMEA – JLLT Advisory.
Matthew is also the author of ‘The Smart Building Advantage’, a seminal work that establishes the compelling business case for technology adoption in the built environment.
This strategic move significantly bolsters JLL’s digital and technology solutions, enabling the firm to better cater to client demands and adapt to the evolving landscape of the real estate industry.
A key figure in the global smart buildings and cities industry, Matthew was previously involved in creating technology masterplans for some of the most iconic projects in the Middle East – including KSA’s giga-projects and and UNESCO World Heritage Sites.
Relocating from London to Dubai, Matthew brings a wealth of experience in working at the intersection of technology, sustainability, and the built environment to create cities that are both innovative and resilient.
“Undoubtedly, it is an exciting time to be in the Middle East as some of the most ambitious projects in the world are defining the next era of buildings and cities. I’m delighted to bring our technology offerings to help our clients in the region to digitally transform real estate.”
Dr. Matthew Marson, Managing Director, EMEA – JLLT Advisory
Taking a data-driven, technology-first approach, JLLT will provide expert guidance for clients on a broad range of services including smart building and city design, portfolio-wide application optimisation, data, business intelligence and strategic research – helping clients make smarter decisions that drive business value and achieve better outcomes.
“The addition of our technology prowess to the region means that our clients will be able to experience the very best of JLL with tailored solutions that empower investors with sharper decision-making and provide occupiers with unparalleled flexibility and an elevated experience.”
Mark Lofting, Head of Client Growth & Technology Sales EMEA, JLL
With technology reshaping how we live and work, more real estate organisations are embracing digital transformation strategies to drive continuous competitive advantage and unlock the full potential of their built environments.
JLL’s Global Real Estate Technology Survey 2023 noted that 85% of companies plan to increase their technology budgets and 91% of occupiers are willing to pay a premium for tech-enabled space.
By adopting advanced real estate technology, stakeholders can benefit from several key competitive advantages including productivity gains, improvement in operational efficiency, cost savings, and reduced environmental impact.
“The MENA region is at the forefront of innovation, and the expansion of JLL Technologies here reaffirms our commitment to invest in its future.
“By providing the strategic vision, transformative technology solutions, and deep expertise within a data-driven ecosystem, we look forward to empowering our clients in the region to harness the power of intelligent real estate to achieve their technology ambitions and shape the future of the real estate lifecycle.”
James Allen, CEO of Middle East and Africa (MEA), JLL
