Alphabeta Properties has announced the launch of its latest flagship development, Q-East.
This ambitious project is set to revolutionise and reshape Al Quoz, an area traditionally known for its industrial and creative sectors, by introducing a modern, upscale community that blends luxury, innovation and community-centric design.
The Q-East development will offer a mix of residential, commercial and retail spaces. From luxurious penthouses to state-of-the-art commercial spaces and unique retail outlets, the scheme is set to become the new benchmark for real estate in the area.
The development has been designed to offer a unique lifestyle experience, with 12 distinct concepts already confirmed – including a cutting-edge fitness and wellness centre, a luxury cinema, boutique bistro, and an immersive Japanese dining experience.
Additionally, Q-East will feature a vibrant food hall, an arcade, a podcast recording studio, and a large event hall, ensuring there’s something for everyone.
“Al Quoz is on the brink of a transformation, and Q-East is leading the charge. With this development, we are not only redefining the real estate offerings in Al Quoz, but also contributing to the evolution of Dubai’s urban landscape. Q-East is a testament to our commitment to innovation, quality and community.”
Abdulla Al Shaibani, Founder, Alphabeta Properties
One of the most anticipated elements of Q-East is the auction of 17 luxury penthouses available for rent. This event will build on the success of Alphabeta Properties’ previous auction of apartments, such as the prestigious M77 residential complex in Meydan.
Each penthouse at Q-East will feature a private pool and is designed to offer unmatched exclusivity.
This event, set to coincide with the grand opening, is expected to attract significant attention from high-end buyers abd investors across the region, reinforcing Q-East’s position as a premier destination for luxury living in Dubai.
As Alphabeta Properties prepares to deliver the first phase of the development by Q4 2024, 83% of the retail units are already booked.


