Chelsea Football Club has announced a new, long-term global partnership with Dubai-headquartered DAMAC Properties, which has been at the forefront of the Middle East’s luxury real estate market.
In addition, an ultra-modern development, Chelsea Residences by DAMAC, is being designed and launched in partnership with Chelsea FC in Dubai, slated to be the first of its kind football-themed branded residences.
The new development will be built with Chelsea Football Club’s famous brand woven into the fabric, from its concierge service to its high-performance spaces. It will reflect the very best of Chelsea FC both in terms of high-end style, commitment to excellence and vision for the future.
“DAMAC are world renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first of its kind branded Chelsea FC residence in Dubai. With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai, supporting our continued growth on the global stage. We can’t wait to see Chelsea Residences take its place in the Dubai skyline.”
Jason Gannon, President and COO, Chelsea Football Club
To showcase this groundbreaking global partnership and celebrate the launch of the Chelsea football club branded residences, DAMAC Properties will feature on Chelsea FC mens and womens shirts for the remainder of the 24/25 season, with its debut at the men’s UEFA Conference league semi-final fixture against Djurgården last Thursday (1 May 2025).
“This launch marks the first of an elite collection that celebrates not just the passion of Chelsea FC but its enduring legacy, innovative spirit and relentless pursuit of excellence. This initiative goes beyond celebrating the beautiful game; it sets a new benchmark for those who expect nothing less than the exceptional, every time.”
Amira Sajwani, Managing Director of Sales & Development, DAMAC Properties
Located in Dubai’s newest beachfront address, Maritime City, Chelsea Residences by DAMAC is a unique project that will consist of over 1,400 residential units. Each residence will have incredible seafront views along with access to the exclusive Chelsea-branded amenities that place health, fitness and wellbeing at the heart of its offering.
