Fastest-growing lifestyle and leisure hospitality company Ennismore, in collaboration with the developer East & West Properties and D&B Properties, have officially launched the inaugural standalone branded residence by hospitality brand 25hours.
The exclusive unveiling of 25hours Heimat Dubai took place at the multiple award-wining 25hours Hotel in Dubai One Central in January. Over 950 individuals – including the brand’s founder, shareholders, brokers and end-users – attended.
Situated in the heart of Downtown Dubai with views of Burj Khalifa and Downtown Boulevard, 25hours Heimat spans 73 floors. The development will offer a diverse range of branded residences, including studio, one-, two-, and three-bedroom apartments and duplex penthouses.
Amenities at the 25hours Heimat development include a dedicated working area, an in-house screening room, and a professional-grade podcast studio. The podium features a destination family pool, music room, padel court, mini-golf area, and comprehensive indoor and outdoor fitness facilities. Complemented by communal BBQ areas and outdoor kitchens, this space caters to every aspect of family life.
“We are extremely proud to announce the first 25hours Heimat together with our partners East & West Properties and D&B Properties. With the 25hours brand we bring a player to the residences market that has shown that luxury has many faces. 25hours is bold, unique and unapologetically homey. Imagine a place that is organically grown and shaped by its inhabitants over decades: Welcome to Heimat. [The] event and the strong pre-launch sales show the appetite in the market to invest in an innovative and elaborate product with character.”
Louis Abboud, Chief Development Officer and Deputy Head of Middle East, Africa, and Turkey, Ennismore
25hours Heimat also includes a relaxed adult-only space on the 63rd floor. Here, residents can enjoy the serenity of Residential Supperclub, adorned with panoramic windows and an adjacent pool. A wellbeing-focussed rooftop sanctuary can also be found at 25hours Heimat, alongside a sauna, an Onsen, a relaxation deck, and a mini observatory – a truly unique offering that epitomises a contemporary approach to luxury.
The launch of 25hours Heimat marks a significant milestone and is testament to Ennismore’s strategic emphasis on branded residences, as 25hours is the nineth brand of lifestyle collective to enter the market of private, branded homes, alongside four immersive resort brands and on top of 14 luxury and premium brands of Accor.
“Inaugurating 25hours Heimat Dubai at the famous 25hours Hotel Dubai is a sophisticated affair that transcends mere introduction; it encapsulates our unwavering commitment to excellence. This collaborative venture, developed by East & West Properties, styled and branded by 25hours, and presented by D&B Properties, aspires to establish a paradigm shift in high-end living. As the Group CEO, I am excited by the prospect of forging a legacy defined by unparalleled residential experiences, and I firmly believe that 25hours Heimat will emerge as an enduring testament to our vision of elevating Dubai’s real estate panorama.”
Adham Younis, Group CEO, D&B Properties
25hours Hotels has 15 hotels in operation across Germany, Dubai, Italy, France, Switzerland, Austria and Denmark, with a further nine hotels in the pipeline, taking the brand to Indonesia, Australia, Portugal and Saudi Arabia in the upcoming years.
East & West Properties has been an integral part of the UAE’s real estate landscape for over three decades. Dedicated to delivering luxurious properties, the developer has collaborated on Six Senses Palm, St. Regis Residences, Rixos Financial Center, Peninsula Business Bay, The Edge, Jumeirah Living Business Bay and Marina Gate – to name a few.
