Residential real estate company Flow, launched by WeWork Co-Founder Adam Neumann, looks to build its workforce as it begins operations in the UAE. In a statement Flow mentions it has received a commercial licence from the Dubai International Financial Centre, for which has its headquarters in the US and owns and operates properties.
“We’re in advanced negotiations for our first properties in the UAE and expect to open our first communities by [the first quarter of] 2027.”
Arif Shah, Chief Executive, Flow UAE
Arif confirmed that the company is actively recruiting as it builds up its team. They have hired ten people in the last three months.
“At a time when some companies are being cautious on hiring, we’re doing the opposite. We’re establishing a global design and development centre of excellence in Dubai.”
Arif Shah, Chief Executive, Flow UAE
The company plans to open an experience centre in Al Quoz by December that will also serve as its design studio and Dubai office. Arif added the Dubai team will oversee and support Flow development projects globally, initially across the US and Saudi Arabia.
“We now have a team of 16 people based in Dubai and are continuing to recruit across a number of functions. We’ll likely be 40 to 50-strong by the end of the year.” Arif Shah, Chief Executive of Flow UAE
Arif Shah, Chief Executive, Flow UAE
The UAE’s property sector has continued to grow and attract investments despite the regional conflict. Investments in completed real estate projects in Dubai increased by over half in the first half of 2026, as reported by agency Wam last month, citing data from the Dubai Land Department.
The total value of these developments in the six months through June reached Dh 111bn ($30.2bn), up 52% year-on-year from Dh 73bn compared to the same period in 2025.
According to Arada’s UAE Property Investment Index released in June, the UAE was listed as the world’s leading real estate investment destination as the industry has been able to retain its momentum despite recent challenges.
Flow was set up in 2021 with a $350m capital investment from US venture capital firm Andreessen Horowitz (a16z). The company was set up by Adam Neumann, Co-Founder and former Chief Executive of WeWork. Flow entered Saudi Arabia in 2024 acquiring 1,000 units. It currently has a $2.5bn portfolio, comprising 8,500 residences under management or in development.
