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Thursday, 30 July 2026
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PG Real Estate targets investors with new advisory arm

The new PG Real Estate advisory arm will offer a host of services in areas such as investment, asset management and property valuation.

Dubai developer PG Real Estate, part of the renowned Pure Gold Group, has set up a new advisory arm to target cash-rich international investors.

The new real estate advisory arm will offer a host of services in areas such as investment, asset management, property valuation, and strategic portfolio optimisation.

PG Real Estate are currently also developing an innovative F&B concept, reflecting a commitment to diversifying and enhancing their portfolio with cutting-edge ventures.

“These initiatives underscore our strategic vision to broaden our influence in the real estate sector while continually exploring new avenues for growth and innovation.”

Karim Merchant, CEO, PG Real Estate

It comes as the newest addition to the developer’s portfolio is PG Maison at Al Furjan, valued at AED 150m and promising contemporary chic living nestled in a prestigious commuter hub.

With only eighty exclusive units, each floor in this stunning high-rise will host four residences, ensuring a serene and exclusive ambiance. Each luxurious two-bedroom apartment with study features ensuite bathrooms, fully equipped kitchens and versatile home offices.

PG Maison in Al Furjan embodies luxury, comfort and active living within a vibrant community, whilst offering world-class facilities and family-friendly amenities, and promising comfort and convenience for every generation.

“As a boutique residential development firm focused on end-user satisfaction, PG Real Estate prioritises timely delivery and exceeding our commitments. With this forward-thinking approach standing us in good stead, we are excited to continue this monumental journey of creating iconic residential landmarks that will shape the future of urban living in the UAE.

“Our investment reflects our confidence in the vibrant real estate market of the UAE and our dedication to delivering unparalleled value to our clients and stakeholders.”

Karim Merchant, CEO, PG Real Estate.

This news comes as there has been a noticeable movement of the super-rich property investors away from London and heading to Dubai since the UK Labour government came into power.

Nick Biring
Nick Biring
Nick is the Co-founder of Rental Living News UAE, BTR News, BTR News Australia and PBSA News and is a Property Expert, having spent many successful years in the property industry.
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