Real estate developer QUBE Development has announced the successful casting of the first segment of the foundation for its landmark and award-winning project – ELIRE Managed by LUX* – in Business Bay, Dubai. The project is scheduled for handover in Q4 2028.
Together with The Lux Collective, the award-winning global hospitality group behind the luxury flagship brand LUX*, the collaboration with QUBE Development also coincides the Middle East debut of LUX* branded residences featuring hospitality services and designed experiences.
“At QUBE, we ensure absolute responsibility and commitment to transparency for our project delivery roadmaps, from breaking ground right through to handover. Completing this initial foundation pour at ELIRE is a tangible reflection of our construction momentum and disciplined approach to execution.
“We remain fully focused on advancing works as planned alongside our main contractor ASGC to deliver a luxury residential masterpiece with the highest quality standards.”
Egor Molchanov, CEO, QUBE Development
The construction milestone demonstrates QUBE’s commitment to the delivery timeline of the project further to the appointment of ASGC Construction LLC as the main contractor.
“Following the completion of enabling works, this initial foundation pour represents a critical step forward in bringing this luxury vision to life.
“ASGC is fully focused on utilising its extensive experience in high-end branded residences to ensure that the construction of ELIRE progresses smoothly, meeting the exceptional standards and strict timelines that investors and future residents expect.”
Zaher Yahya, CEO, ASGC Construction
QUBE Development strengthens investor confidence and elevates the benchmark for project delivery in Dubai’s competitive real estate landscape.


