Sobha Realty has announced the launch of Sobha Privy Collection, a new pinnacle in ultra-luxury living, rooted in the design philosophy – The Art of Sublime.
Sobha Privy Collection is defined by seven core tenets – expansive spaces, iconic Addresses, uncompromising Finesse, exceptional service, exclusive amenities, extraordinary Privacy, and a distinct quality that sets each home a cut above the rest; all serving as the common thread across each residence.
Marking entry into the Sobha Privy Collection is the launch of the new uber-luxe development – The S at Sobha Hartland II. This tower is a striking architectural landmark and the final, tallest reveal within the award-winning Sobha Hartland II masterplan.
Inspired by the iconic ‘The S’ on Sheikh Zayed Road, the new tower is envisioned as an equilateral triangle sculpted at the apex of the district’s canal arc, offering 270-degree panoramic views across Downtown Dubai, the central lagoon, and beyond.
“Sobha Privy Collection reflects our pursuit of purity in design and perfection in detail. With ‘The S’ at Sobha Hartland II, we are presenting residences that speak the language of grandeur, stillness, elegance, and enduring value for those who resonate with the extraordinary.”
Ravi Menon, Chairman, Sobha Group
Residences begin from the eighth floor upward, preserving uninterrupted vistas and heightened privacy. The S at Sobha Hartland II is a 71-storied tower with just two expansive, villa-scale residences per floor.
The design embodies a quietly opulent rhythm, featuring a floor-to-floor height of four meters with clear unobstructed glazing expanse, intuitive spatial separation, panoramic master suites, private terraces, and spa-inspired bathrooms bathed in natural light.
Extending beyond a single address, Sobha Privy Collection comprises a handpicked selection of residences across the developer’s most elite developments, including the mansions and villas at Sobha Hartland II Estates, Duplexes and Penthouses at SeaHaven.
“’The S’ wasn’t just another development; it was a project that demanded attention. From the design to the delivery, Sobha Realty brought something truly refined to the table, and we knew right away it was worth backing. Being part of its success wasn’t just exciting; it reaffirmed why we do what we do.”
Loai Al Fakir, CEO, Provident Real Estate
Designed for the global connoisseur, Sobha Privy Collection presents homes as rare and considered, as the lives they are meant to reflect.
“When Sobha Realty introduced ‘The S’ on Sheikh Zayed Road, it represented a bold vision of luxury; brought to life with unmatched precision and craftsmanship. Now, as it reaches completion, it stands as a testament to that promise and to everyone who believed in it from the very beginning.”
Huimin Wang, Managing Director, Fastway Real Estate
