Lifestyle and leisure hospitality company Ennismore together with developer East & West Properties, Driven Properties and Refine Development Management, have announced the launch of Rixos Financial Center Road Dubai Residences – the brand’s inaugural standalone residential project. The new development is poised to redefine luxurious cosmopolitan living.
Situated in the prestigious Downtown Dubai – a neighbourhood known for its blend of luxury living and community life – the property stands at 340 meters, 76 stories. Rixos Financial Center Road Dubai Residences will be home to 260 residences, ranging from one- to four-bedroom units and four-bedroom and five-bedroom duplex penthouses.
Amenities include the brand’s signature Turkish Hammam, steam room and treatment rooms in the wellness centre. There will be various swimming pools (sky lounge, podium level, and kids pool), a sky lounge, a ground floor cafe that is also open to the public, a private screening room, a golf simulator, games room, jogging track, yoga deck, an indoor and outdoor fitness facility, a Rixy Kids Club, and more.
“With the introduction of Rixos Financial Center Road Dubai Residences, we begin a new era of refined elegance in Downtown Dubai. Every residence is crafted with meticulous attention to detail, aiming to stand as a symbol of contemporary sophistication — a modern landmark that encapsulates the essence of the Rixos commitment. We invite our residents to join us on this captivating journey as we explore unprecedented levels of luxury, establishing a fresh benchmark for residential living. Here, you’re not just a resident; you’re an honoured guest in a world-class resort.”
Francois Baudin, Chief Business Officer, Ennismore’s Immersive Resorts
Designed to cater to the diverse needs of every family, the residences embody the essence of Dubai’s cosmopolitan charm, offering an enviable lifestyle. Residents can expect the same level of exceptional service and amenities that define the renowned Rixos hotels and resorts worldwide.
Ennismore’s branded residential properties, including Rixos Financial Center Road Dubai Residences, are supported by the company’s industry-first, mixed-use platform Accor One Living, which is focused on supporting the development and operation of branded residential communities.
Through Accor One Living, residents are connected to Accor’s diverse ecosystem of brands, expertise, and solutions – creating a constant flow of new opportunities to live, work and play.
“Today, we proudly usher in a new era of luxurious living with the unveiling of Rixos Financial Center Road Dubai Residences. This marks a monumental chapter in our journey as East & West Properties introduces the world’s inaugural standalone Rixos residential project. Embodying sophistication, this development is a testament to our commitment to redefine the standards of residential excellence in the heart of Dubai.”
Spokesperson, East & West Properties
Ennismore has over 25 branded residence projects open and under development, including Mondrian Burleigh Heads in Gold Coast, Australia. Dubai is one of the strongest markets for Ennismore’s branded residence, with flagship residential properties including SLS Residences The Palm Dubai.
It is the first standalone residence outside of America, set to open in 2026. Mama Shelter Residences in Dubai’s Business Bay area opens this year and 25hours Heimat Dubai, a world first for the brand, and the newly opened, SO/Uptown Dubai Residences, a 227-home development aims to bring style to a fashion-forward generation of homeowners.
“The unveiling of this ground-breaking project signifies more than just the addition of another residential building to the skyline; it symbolises the embodiment of innovation, luxury, and a commitment to redefining the standards of urban living. We are honoured to be part of the world’s inaugural standalone Rixos residential project right here in the heart of Dubai.”
Abdullah AlAjaji, Founder and CEO – Driven Properties, Partner – Refine Development Management
