Whitewill, an international luxury real estate agency who operates across the UK, USA, UAE and Oman markets, has recorded an OMR 1.74m ($4.53m) Fendi Casa Villa sale at AIDA by DarGlobal – one of the highest-value villa transactions in the development.
The transition is reflective of the rising appeal of branded residences in Oman, as international buyers demonstrate a stronger pull to investing in projects with distinctive design, premium infrastructure, lifestyle-led amenities and long-term value potential.
Whitewill began building its Omani operations in 2023 and established a dedicated office and brokerage team in Muscat in 2024, following a jump in investor demand.
“The Fendi Casa Villa transaction reflects the direction of Oman’s premium real estate market, where international buyers are increasingly looking beyond entry price and focusing on design quality, lifestyle value, infrastructure, and long-term potential.
“Supported by Oman Vision 2040, progressive freehold policies, and rising investor confidence, the Sultanate is building a stronger position as a destination for both capital preservation and quality living.”
Svetlana Politova, CEO, Whitewill Abu Dhabi and Oman
Whitewill’s Q1 2026 buyer insights illustrate that Oman’s real estate market continues to attract a balanced mix of investment and lifestyle-led demand. The agency’s data further exemplifies for 2025 and Q1 2026 that 39% of clients purchased property primarily for investment, 36% bought for personal residence, and 25% saw real estate as both a lifestyle asset and a long-term investment.
The Oman market structure has remained stable in contrast with 2025, although buyers are becoming more selective. There is stronger buyer interest in strategic projects with quality infrastructure, reputable developers, lifestyle positioning, tourism potential and long-term rental demand. Among end users, demand is mostly represented by families and couples moving to Oman or purchasing second homes.
Oman’s buyer base is also diversified, with Whitewill completing transactions with clients from over 50 countries across 2025 and Q1 2026. CIS countries and Europe continue to represent the largest portion of buyers at 43%, while demand from Asia (11%), the Middle East (9%), and other international markets contributes to a more balanced global buyer profile.
Apartments are the highest property type in Oman, accounting for 56% across the agency’s internal sales statistics for 2025 and Q1 2026. Villas accounted for 31%, whereas branded residences represented 13%.
One-bedroom and two-bedroom apartments are the highest interest due to their balance between affordability, rental demand, and investment returns. Larger villas and branded residences have ordinarily been purchased for personal use and long-term family living.
The data also illustrates an even split between investment and personal-use demand, representing a market where rental-income opportunities and residential purchases are carrying equal weight.
